Free tool
Funnel Math Calculator
Revenue goal in, required traffic out. Sensitivity analysis names the weakest step worth fixing first.
REVENUE GOAL ($)
AVERAGE DEAL SIZE ($)
FUNNEL STEPS
REQUIRED VOLUME
CUSTOMERS NEEDED
100
END-TO-END RATE
0.30%
TRAFFIC NEEDED
33,334
Weakest step: Visitor → Signup. Lift it by 5 percentage points and you need 20,834 fewer visitors to hit the same goal. That's where the next dollar belongs.
VOLUME WATERFALL
Top of funnel33,334
Visitor → Signup1,001
Signup → Activated401
Activated → Paid101
ANCHOR THIS TO YOUR REAL ANALYTICS
Members get this hooked into GA4/Plausible so the funnel updates from live data, with alerts when any step drops more than 20%. Join the waitlist for the live funnel and the free GEO Playbook.