Jacob
McCluskey

The shorter version of my career is on LinkedIn — but the longer version started in the early 2000s, back when "digital marketing" was something you had to explain to people. Twenty-five years of building, running, and growing online businesses across newsroom, agency, and multiple ventures of my own.

By 2008 I was a Digital Media Specialist at a regional newspaper, learning the craft when most editors still had to be convinced the website mattered. The years since have been a tour through the entire stack — agency VP, multiple businesses I founded, with WordPress as the consistent technical backbone since 2014.

The current chapter is AI. I'm a certified Prompt Engineer, and I'm spending most of my time figuring out which AI workflows actually move the needle for client work — and which are just expensive demos. The ones that survive get built into how I run engagements at Digital Resolute and Tier One.

Outside the marketing work, I'm currently in seminary, training to become a pastor. Four books published on faith, recovery, and brotherhood. The two halves of life — consulting and ministry — inform each other more than people expect.

Before any of it: U.S. Navy, Radioman. The communications discipline still shows up in how I run projects.