Rank & RecommendGet the playbook
Membership open · Cohort 03
ISSUE 001 · A FIELD GUIDE FOR SMALL BUSINESS OWNERS
RANK
&RECOMMEND
SEO + GEO + AI

The membership where small business owners learn to get found on Google and recommended by Claude, ChatGPT, Gemini, and Perplexity.

Download the free GEO playbook Try the live demo
400+ owners learning · 4.9 / 5 average rating
By the numbers
0%
of buyers ask AI before they ask Google
0x
more leads from being cited in AI answers
$0/mo
cost of membership · cancel anytime
SCROLL
SEOGEOAICLAUDECHATGPTPERPLEXITYGEMINIRANK + RECOMMENDSEOGEOAICLAUDECHATGPTPERPLEXITYGEMINIRANK + RECOMMEND
01 / 09The shift

Google is no longer
the only answer engine.

Definition

GEO — Generative Engine Optimization — is the practice of getting cited, quoted, and recommended by the AI models customers now ask first.

60%
of Google searches end without a click in 2026
1 in 3
buyers now research with ChatGPT or Claude before Google
0
of your SEO traffic shows up in ChatGPT — without GEO
DIMENSION
SEO
GEO
Goal
Rank on page 1
Be cited in the answer
Audience
Google bots
Claude, GPT, Gemini, Perplexity
Currency
Keywords + backlinks
Authority + clarity + structure
Best content
1500-word how-to
Structured facts AI can quote
Tracking
Rankings + clicks
Mentions + citations
Time to win
6–12 months
2–8 weeks
You'll learn to be recommended by
Claude
ChatGPT
Gemini
Perplexity
02 / 09Inside the membership

What you get for $47 a month.

01
PLAYBOOKS

AI-first SEO playbooks

Weekly drops you can copy-paste into your business. Local SEO, GEO, agentic search, content systems.

02
LIVE

Live workshops with Jake

Twice a month. Real client teardowns, prompt engineering walkthroughs, GEO audits live on screen.

03
COURSE

The Claude crash course

From "what is a prompt" to building marketing agents. Self-paced, certified, refreshed monthly.

04
TOOLS

Exclusive tool stack

GEO Score Checker. AI Citation Tracker. Prompt Library. Schema Generator. Members only.

05
COMMUNITY

The owners-only community

No agencies, no junior marketers. Just SMB owners doing the work — Slack + monthly office hours.

06
1:1

Direct line to Jake

Async questions answered weekly. Bring a campaign, a page, a problem. Get a verdict.

03 / 09Live demo
Free tool · No login

Run a GEO audit
on your business. Now.

geo-score-checker.app
4 engines · Live
BRAND
TYPE
QUICK TRY:
HOW IT WORKS
We probe Claude, ChatGPT, Gemini, and Perplexity for how recommendable your business is, then score it. The check is free. Members get the full fix plan, weekly tracking, and competitor benchmarks.
This is the free check
Members get the full fix plan, weekly tracking, and competitor benchmarks.
Bundled inside
  • AI Citation Tracker
  • GEO Schema Generator
  • Prompt Library (Claude + GPT)
  • Local SEO Audit Engine
6 TOOLSWEEKLY PLAYBOOKSLIVE WORKSHOPSOWNERS ONLY$47/MOCANCEL ANYTIME6 TOOLSWEEKLY PLAYBOOKSLIVE WORKSHOPSOWNERS ONLY$47/MOCANCEL ANYTIME
04 / 09The tool stack

Six tools built for owners,
not agencies.

FEATURED · LIVE

GEO Score Checker

Audit how recommendable your brand is across Claude, GPT, Gemini, Perplexity.

4 ENGINES · WEEKLY TRACKING
TRACKER

AI Citation Tracker

Get pinged when a major AI starts (or stops) citing your business.

DAILY CHECKS · EMAIL ALERTS
LIBRARY

Prompt Library

300+ tested prompts for content, local SEO, ads, and operations.

300+ PROMPTS · CLAUDE + GPT
GENERATOR

Schema Generator

Paste your page. Get FAQ, Service, LocalBusiness schema that AIs actually parse.

14 SCHEMA TYPES
WRITER

AI Content Brief

Turn one keyword into a GEO-optimized content brief in 90 seconds.

GEO-FIRST FORMAT
AUDIT

Local SEO Audit

GBP, citations, reviews, schema, on-page — one report, one priority list.

40+ CHECKS
05 / 09Credentials

The certifications behind
the curriculum.

PROMPT ENG · 2024
Certified Prompt Engineer™
AI · Production Workflows
Verified
ANTHROPIC · 2024
AI Fluency for Educators
Anthropic
Verified
STRATEGY · 2023
Content Marketing Specialist
Strategy · Editorial
Verified
Built into the curriculum
Every framework I teach inside the membership is the same playbook I used to certify, ship for clients, and audit my own businesses.
See the curriculum
06 / 09Case studies
Real wins · names changed

Owners who did the work.
Here's what they got.

CASE 01 · DENTAL · 3 LOCATIONS
Coastal Dental Group
[ CLIENT PHOTO ]

From invisible in ChatGPT to the first dentist named in town.

+412%
AI citations / mo
+38%
new patient calls
8 wks
to first quoted answer
Jake rebuilt our whole content engine around how AI reads us. Phones started ringing in week 6.
Dr. R. Hollis, Owner
CASE 02 · CPG ECOMM · 9-FIGURE CATEGORY
Highline Coffee Co.
[ CLIENT PHOTO ]

Cited by Perplexity as a top 3 specialty roaster in their first quarter.

#3
Perplexity recs
+62%
organic revenue
0
paid ads added
We used to fight for keywords. Now the AIs hand us customers. Different game.
M. Patel, Founder
CASE 03 · LOCAL SERVICES · ESTATE PLANNING
Northgate Law
[ CLIENT PHOTO ]

Doubled qualified leads by becoming the answer to "should I get a trust."

2.1x
qualified leads
+71%
time on site
#1
in Claude in-region
The members-only schema generator alone paid for the year inside a month.
07 / 09From the desk
Updated weekly

Fresh playbooks from
the membership.

Read the full archive
08 / 09About me

The person teaching
this membership.

JM
[ HEADSHOT ]
Jacob McCluskey
FOUNDER · INSTRUCTOR
25+
years digital marketing
8+
ventures owned
20+
AI systems shipped
U.S. Navy
Radioman · veteran

I've spent twenty-five years building, running, and growing online businesses across newsroom, agency, and founder seats — long before "digital marketing" was a buzzword.

By 2008 I was a Digital Media Specialist at a regional newspaper, pushing web strategy when most editors still had to be convinced the site mattered. Since then: agency VP, multi-time founder, hands-on builder with WordPress as the consistent backbone.

Today my primary focus is AI. I'm a Certified Prompt Engineer helping businesses separate expensive demos from workflows that actually move the needle — then building those into how I run client engagements. So far that's been AI systems and automations for more than twenty businesses across marketing, operations, and service delivery.

Before any of that, I served in the U.S. Navy as a Radioman, where I learned the communications discipline and operational mindset that still guide how I plan, communicate, and execute under pressure.

Core principles
ROI is the contract
Skip the demos
Strategy over tools
Brand has a soul
“AI doesn't replace creative marketing. It compounds it.”
— Jacob McCluskey
09 / 09Pricing

One price. Everything
in the membership.

Compare
Hire an agency$3,000+ / mo
Hire an SEO consultant$1,500 / mo
Buy 4 SaaS tools$420 / mo
Self-teach by trial & error6–12 months of guessing
Or
RANK & RECOMMEND
$47/mo
The membership
Founding member.
38 spots left
$47/ month
CANCEL ANYTIME · 14-DAY MONEY-BACK
All 6 member tools
Weekly playbooks
2x monthly live workshops
Claude crash course
Owners-only community
Async access to Jake
Every future add-on
Cancel anytime
10 / 09FAQ
The questions owners actually ask

Answers, straight up.

GEO — Generative Engine Optimization — is the practice of getting cited and recommended by AI engines like Claude, ChatGPT, Gemini, and Perplexity. SEO is about ranking on a search results page. GEO is about being the answer. They share fundamentals (good content, clear structure, real authority) but the tactics, the tracking, and the wins are genuinely different. Inside the membership we treat them as two halves of one strategy.
Small business owners — solo operators, founders, and small teams who actually own the outcomes. If you run a service business, an eComm brand, a local shop, a SaaS, or a practice, and you want to learn AI marketing yourself instead of paying an agency to do it badly, you're who I built this for.
No. Everything is taught the way I'd explain it to a client: short, practical, and shippable. The tools are point-and-click. Workshops walk through real screens. If you can use a CMS like WordPress or Shopify, you can do the work.
Plan on 2–3 focused hours per week to see real movement. The playbooks are short on purpose — most are read in 10 minutes and implemented in 30. Live workshops are 60 minutes, twice a month, and always recorded.
All six members-only tools, every playbook in the archive, two live workshops per month, the Claude crash course, the owners-only community, and async access to me. New tools and content drop monthly and you get all of it. Cancel anytime.
Hire an agency when you want them to own a channel. Join this when you want to own the strategy. Most owners I work with discover they're smarter about their own customers than any agency could be — they just didn't have the playbooks. This gives you the playbooks.
Yes. 14-day money-back, no questions, no forms, no friction. If the first two weeks aren't worth the price, I don't want your money.
It already has, for a growing slice of high-intent queries. Google still matters. But by 2026 a meaningful share of buying decisions starts with an AI conversation, not a search box. Owners who learn to be present in both win. That's the whole bet of this membership.
Still on the fence?Get the free GEO playbook first
FREE GUIDE
Start free

The GEO Playbook
for small businesses.

32 pages. Zero fluff. The exact playbook I use to get small business owners cited by Claude, ChatGPT, and Perplexity inside 60 days.

✓ No spam, ever·✓ Unsubscribe anytime·✓ 32 pages, free forever