Jacob
McCluskey

I’ve spent the last twenty‑five years building, running, and growing online businesses across newsroom, agency, and founder seats, long before “digital marketing” was a buzzword anyone recognized. By 2008 I was a Digital Media Specialist at a regional newspaper, pushing web strategy when most editors still had to be convinced the site mattered, and I’ve stayed close to the work ever since.

From there, my career has been a full tour of the stack: agency VP, multi‑time founder, and hands‑on builder with WordPress as a consistent backbone since 2014. I’ve led campaigns, owned P&Ls, and shipped sites and funnels that had to do more than look pretty — they had to acquire, convert, and retain real customers.

Today my primary focus is AI. I’m a certified Prompt Engineer and consultant, helping businesses separate expensive demos from workflows that actually move the needle, then building those into how I run client engagements. That has included standing up AI systems and automations for more than twenty businesses across marketing, operations, and service delivery.

Outside the consulting work, I’m in seminary training to become a pastor, with four published books on faith, recovery, and brotherhood. The two halves of my life — advisory work and ministry — shape each other more than most people expect, and they show up in how I lead, coach, and make decisions.

Before any of that, I served in the U.S. Navy as a Radioman, where I learned the communications discipline and operational mindset that still guide how I plan, communicate, and execute projects under pressure.